Emma Coates Leaves England U23 Post to Assume Command at NWSL's Bay FC

In a significant career move, Emma Coates has left her position leading the England WU23 national team to assume the role of head coach for NWSL franchise Bay FC.

A New Chapter

Her appointment follows the departure of Albertin Montoya, who led the San Jose-based club during its debut two seasons in the top-flight American league. Montoya had revealed in September his intention to step down at the end of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.

“I have thoroughly enjoyed my time with the FA,” remarked Coates. “It has helped shape me both in my career and as an individual. This feels like the right moment to test my abilities in a fresh challenge.”

Track Record of Success

Since taking charge in 2023, Coates guided the England U23s through matches including a narrow win over Norway in the continental competition and a 4-2 friendly defeat to the United States. Making the move alongside her to the United States is her right-hand woman, Gemma Davies, a former Aston Villa manager in the Women’s Super League.

Bay FC's CEO, a one-time Football Association technical lead, highlighted Coates's credentials: “Coates is an superb manager, but she also has a proven track record of nurturing talent to compete at the highest levels.”

“Her leadership qualities are exceptional of squads and building ethos and has the tactical philosophy we were searching for,” the CEO stated.

Club Context

The club had a contrasting start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its first year before facing difficulties to a 13th-place finish in 2025.

The Football Association's new technical lead, Gavin Step, offered thanks to the departing duo: “We thank Emma and Gemma for their service and wish them all the best with their new challenge. Emma, with Gemma, has played a crucial part in bolstering the progression route between the young Lionesses and the first team.”

“Their work has directly impacted the development of many young players who have gone on to become senior Lionesses,” Step concluded.

Player Progression

Since taking over Mo Marley in 2023, Coates has been integral to the rise of multiple players to the Lionesses squad, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.

Discussions for their replacements is now underway, with the aim to continue the development of the youth national team in the seasons ahead.